Much has been said and written about branding and brand design.
The shortest explanations we can give:
A brand is an experience. or: A successful brand is a unique, multi-facetted living organism that touches customers' hearts. Its performance depends on various factors that operate independently of each other, but also act synergistically:
Staff:
Management
Employees
Structure & Roles
Corporate Strategy & Vision:
Values & Goals
Soul Signature & Positioning Operations
Corporate Behaviour:
Attitude
Practices
Procedures
Corporate Communications:
Internal audiences
External audiences
Visual Identity / 'Look & Feel'
Technical Infrastructure:
Data Management System
Communication platforms
Logistics
Products & Service:
Product portfolio
Service offer
Customer touchpoints / Interaction
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