EXPERTISE: brand strategy, brand spirit, naming, visual identity and branding, logo design, stationery, signage, packaging design, literature design, applications across print and digital media
Businesses and brands, when managed in a careful and conscious manner, convey coherence as well as a unique energy signature. They are relevant, reach specific objectives and generate credibility amongst customers, suppliers, investors, the company’s workforce, potential employees and the critical public. Marly helps you to accomplish this and, as your partner, develops solutions to create and evolve your visual identity and communications.
A corporate or brand identity that is consciously managed stands out from the general flood of information. All media have a distinctive and coherent Look & Feel, which confirms the professionalism and stature of the leaders behind it, and generates high equity in the sense of awareness (recall / recognition) and image (the overall associations that the brand has).
Having Marly as an outside business partner can be enlightening in identifying key issues and helping to improve positioning and perception, and thus loyalty and pride among target audiences. Our service portfolio can be tailored according to your project’s particular needs and intentions.
Brand Communication includes:
Brand Strategy & Positioning
Brand Soul Signature
Product Architecture
Naming & Nomenclature
Logo & Signet Design
Stationery & Forms
Webdesign & Digital Media
Photography Style
Literature Systems & Brochures
Internal & External Signage
Branded Environments
Packaging Design, POS & Displays
Exhibition Design
Livery Design
Design Manual & Guidelines
Brand Guardianship
SERVICES:
Initial New Client Consultation
If you are a new client and interested in working with Marly, we first have a short introductory meeting via zoom to discuss your situation and intentions. And check if we are a good fit.
30 mins. | Fee: upon request
zoom conference call with Marly Design Director
Brand Strategy & Brand Spirit
This is for you if you are in the process of founding a new business or launching a new product, and require guidance on your brand strategy and communication design. Our consultation include: holistic brand strategy, brand spirit platform development, creative exploration and sparring, indicative on-brand design direction.
Take away: initial zoom meeting, assessment of your ideas and intentions, brand strategy, brand spirit platform development, presentation.
Brand Strategy & Brand Spirit | Fee: upon request
zoom conference calls with Marly Design Director
Complete Brand Strategy & Design Direction
This program is about establishing the strategic foundation, positioning and design parameters for effective communication, and it includes the brand spirit platform, the conscious unfolding of the spirit and soul essence of your specific brand (your business / venture / products / services). If you have an already established brand, the project starts with an audit and assessment of your situation, your existing business vision and communication materials. And if you are about to launch a new brand, we help to build a proper foundation. The communications strategy of your brand identity includes a definition of key messages as well as ‘atmospheres’ and visual key elements. Design development comes with specifications for production and implementation. The aim is to ensure clarity, coherence and visual attraction of your brand identity but also resonance and emotional bonding with your audience and stakeholders. Timing and budgeting of this comprehensive service program depends on your project and requirements, minimum 4 weeks.
Complete Brand Strategy & Design Direction | Fee: upon request
zoom conference calls with Marly Design Director